MG Motor Ireland has announced the Irish launch of the all-new MG4 EV Urban, a fully electric hatchback designed to deliver a refined, well-equipped and highly practical driving experience for everyday life.

The MG4 EV Urban will be offered in three trim levels for the Irish market, combining strong electric range, rapid charging capability and advanced in-car technology, all within a spacious and thoughtfully designed interior. The MG4 EV Urban has been developed with real-world usability in mind, from daily commuting to longer journeys.

Inside, the MG4 EV Urban places a strong emphasis on space and intelligent functionality, with generous space for both front and rear passengers, alongside 30 storage areas throughout the cabin. A spacious boot and flexible seating configuration further enhance its suitability for families and everyday use.

MG Motor Ireland has confirmed the full pricing and line-up for Ireland as follows:

•                     MG4 EV Urban Standard Range Comfort (43kWh) – from €22,995 Up to 325km range (WLTP)

•                     MG4 EV Urban Long Range Comfort (54kWh) – from €25,795 Up to 416km range (WLTP)

•                     MG4 EV Urban Long Range Premium (54kWh) – from €28,795 Up to 405km range (WLTP)

 

All models feature a contemporary dual-screen layout, combining a central touchscreen with a digital driver display, wireless Apple CarPlay and Android Auto are included as standard, alongside MG iSMART connected services. Physical controls for key functions support ease of use, while a suite of advanced driver assistance systems enhances safety and driving confidence.

With battery options of 43kWh and 54kWh, the MG4 EV Urban is designed to support both everyday driving and longer journeys. Rapid charging capability enables a 10–80% charge in approximately 30 minutes, helping to keep drivers moving with minimal interruption.

Alongside the launch, MG Motor Ireland is introducing 0% finance across the 262 MG range. The company is also introducing service plans for the first time in Ireland, with a three-year plan available from €99 on EV models and €299 on hybrid models, providing added reassurance and cost certainty for customers.

MG Motor Ireland has also expanded its national dealer network with the addition of O’Brien’s MG Tullamore. Operational since April 1st, the dealership strengthens MG’s presence in the Midlands.

Commenting on the launch, Natasha Maher, Marketing & PR Manager at MG Motor Ireland, said:

“The MG4 EV Urban is a key addition to our range, offering a more refined and spacious electric vehicle for everyday use. Combined with 0% finance across the range, the introduction of new service plans and the continued expansion of our dealer network, making the transition to electric both straightforward and rewarding for customers in Ireland.”

Mark Mullen, General Manager, O’Brien Motor Group, added:

“We’re delighted to further strengthen our relationship with MG with the opening of our new location in Tullamore, building on our existing presence in the Midlands. There is a clear and growing appetite locally for high-quality electric vehicles, and MG’s range is ideally positioned to meet that demand with strong design, advanced technology and everyday practicality. We look forward to supporting customers on their transition to electric driving, with a continued focus on experience, expertise and accessibility.”

Offer Terms & Conditions: Offer valid on vehicles ordered by 30 June 2026 and registered by 30 July 2026. Service plans apply to MG EV and Hybrid vehicles registered from 1 July 2026 only. Terms and conditions apply. Finance subject to approval. 0% finance is available on selected models only and excludes MG Cyberster, MG HS HEV and MG Commercial vehicles.

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Established in England in 1924, MG, originally a British marque, is now owned by SAIC Motor Corporation Limited, China's largest car manufacturer. Over a century later, MG’s legacy of innovation and accessibility lives on, not only in the many thousands of classic models cherished by enthusiasts worldwide, but also in the brand’s new generation of vehicles designed for the future of mobility.

Today, MG offers European motorists a comprehensive range of models to suit all needs. MG has been praised for making EVs affordable for all, practical and fun to drive. MG is active in 34 European countries with over 1,255 dealer partners, supported by a 7-year/150,000 km warranty, building customer confidence across the continent.

To discover more about MG Motor Ireland, our range, and sales network visit our website at www.mg.ie